M&S launched it’s home energy division a year ago, offering a variety of environmentally friendly home energy products. This latest move into the insulation market is not unexpected, given the huge numbers of households yet to insulate their homes.

Recent estimates suggest that 2 million homes could still benefit from grants available towards the cost of insulation, making the average price around £150 for either loft of cavity wall insulation.

In a bold move, M&S has also announced that it will insulate the homes of all 30,000 of its employees for free, creating what it calls “energy ambassadors”. A clever way to help spread it’s message and encourage word of mouth.

“It will produce a significant cut in their carbon emissions, cut their energy bills and, we believe, inspire them to become advocates for energy efficiency.” says Richard Gillies, director of Plan A at M&S.

There will no doubt be significant profits to be made from this venture, and it isn’t wholly altruistic. M&S has close ties with EDF (also helping Sainsburys to offer a similar service), who provide the necessary insulation grants as part of government plans to reduce carbon emissions amongst UK households.

With so many companies now offering insulation, how do you know who to turn to? It is, afterall, a fairly standard procedure (but one that should always be done by a professional), and the workmanship shouldn’t vary too much between installers.

There are many, many smaller insulation companies who operate within their own area of the country. Using these companies guarantees a personal service, without the corporate jargon and flashy graphics that all add to the final price.

If you’re interested in finding out how much you could qualify for, as well as talking to a local insulation company near you, simply fill in the form at the top of this page.