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Supermarkets to sell energy saving solutions

Earlier this year, Sainsbury’s announced it was partnering with EFD Energy to provide cavity wall and loft insulation to UK households. It’s now taken that one step further by opening three stores across the UK, offering a range of energy saving solutions.

Camberley, Kidderminster and Leicester will act as showrooms for the supermarket’s new line of energy saving heating appliances. As well as cavity wall and loft insulaton, these showrooms will also  provide solar panels and allow customers to compare energy prices.

Upon selecting a heating appliance or energy saving device, an engineer from EDF Energy will then visit the home and install it.

Sainsburys says that this is the first time that energy-saving products have been made available in UK supermarkets. It follows a growing trend from supermarkets to extend their range of products away from food and groceries.

Whether this initative has a future, or whether it is a PR stunt designed to benefit both Sainsburys and EDF, only time will tell.